All right, so you've decided that email signatures will be a useful way to promote your site and products. Now what? Well, you should target your signatures precisely and exactly to your audience and what you are attempting to do.
What I like to do is create a good solid half a dozen or so signatures, each written to promote a specific product or purpose. The concept is to use the specific signature that is appropriate for your audience.
You need to understand that each and every email that you send is an opportunity to get another visitor, reader or customer. This is true of friends, family, strangers and business associates. Assuming you're producing or selling something of value, you should make it known whenever you can.
For example, I have the following signatures pre-defined in my copy of Outlook 2000.
General signature - For general use with perhaps a new contact.
--
Internet Tips And Secrets, http://www.internet-tips.net
Free valuable tips to help you enjoy, profit from and learn about
the internet.Newsletter - To send to someone who knows about the web site but perhaps has not yet subscribed to the newsletter.
--
Subscribe to the Internet Tips And Secrets weekly newsletter
at http://www.internet-tips.net/
Each week, receive Free valuable tips to help you enjoy, profit from and learn about the internet.Selling a product - Useful just about anytime
--
Learn how to sell your products on the internet!
"'Make Your Site Sell' changed my life - now I understand how to
make money on the internet."
http://www.sitesell.com/internet-tips.html
These are just a few examples of the kinds of signature files that you can create. Just remember to keep them short (3 to 5 lines at the maximum) and to the point.
As a general rule, it is not a good idea to advertise your MLM or
pay-to-surf programs in your signatures. One very good reason is that many
spam filters trigger on the names of the programs, which will cause the
messages to simply be deleted automatically. This is especially true of
some newsgroups which are "guarded" by spam filter robots.
Unless otherwise noted, all photos and text is Copyright © Richard G Lowe, Jr.