Advertising

The secrets of how to advertise your web site You've worked hard and long to create a beautiful, hopefully profitable web site. Now, how to you get people to visit it? You must advertise it! You can enter it in search engines, FFA lists, award programs, webrings, email lists, and newsgroup signatures.

• Autoresponders Be sure that an email is sent out whenever possible to acknowledge any submission by your visitors. An autoresponder is perfect for this.
  • Thank you or confirmation autoresponders When you visitors apply for something, submit a poll, sign up for anything or give you their email address for any reason, be sure to send a thank you confirmation email.
  • Autoresponder services Here is a list of autoresponder services which can help you generate return traffic. Autoresponder technology automatically follows up with your visitors, which reduces the amount of labor you need to perform to get them back to your site or to make a sale.
• Include your URL on anything you print One very effective way to advertise your site is to be sure that your web site address is printed on everything you have including business cards, stationery and even pencils.
• Send out an email newsletter Be sure to send out a monthly (or even weekly) newsletter to visitors to your site.
• Classified advertising on the internet
• FFAs Add your links to an FFA for additional exposure of your web site
• Hits Get 3,368,420 hits for FREE. Install in about 7 minutes. Then let it run by itself, without your involvement. No experience required. Promote someone else's web site without having a site yourself! 
  • Hit Trees - Are They Effective? Have you run across something called a hit tree? They are somewhat popular and they are supposed to get millions of hits. Do they work?
• Join communities to get even more exposure
• Link Exchange can improve your hit count Exchange links with a site of similar tastes or subject to gain additional exposure.
  • Link Exchange Services Should you simplify your life by using link exchange services? I would not recommend it.
  • Quality Link Exchanges If you are going to create a link exchange, be sure you have the correct motive and do a good job.
  • Is Zeus A Good Product For Building A Link Exchange? There is a product with a great idea. It's called Zeus and it's supposed to automatic link exchanges. Is it worth the money and time?
  • Why Do People Link To Sites? There are lots of reasons why people will link to sites. Here are some of the more common ones.
  • How to get links to your site A long article which ideas and information about getting links to your site.
• Put a signature on your emails and increase traffic Be sure you have a signature file for email and newsgroups so that every person who receives a communication from you also gets an advertisement of your site.
  • Target your signatures to the appropriate audience Be sure your email signature targets the audience of your email message for maximum effect.
  • Using Signatures An accepted way to promote your website is with email signatures.
• Send out some press releases to get even more exposure Put together quality press releases whenever you can and email them to every online publication and newsletter as you can.
• Submit your site to awards sites to get more exposure Submit your site to award sites to get more exposure. While many webmasters have doubts about their value, winning awards can boost your ego, improve your traffic and impress your visitors.
• The ins and outs of banner advertising Join a free or for pay banner exchange program to get people to visit your site.
  • Popup Advertisements - Good or Bad? Okay, so you are considering using popup advertising on your website. Is this wise?
  • Banner Creation You have many tools available to create banners
  • Banner Services You need to create some banners? Here are some services (free and paid) for you to check out.
  • Banner Sizes Here are the standard sizes for the various banners. This is a general agreement among advertisers.
  • Banner Tips This page includes some tips to help you with your banner campaigns.
  • You Can Do Better Than Banner Exchanges Think you want to join a banner exchange to get people to visit your site? Think again.
• Use bulk emails with caution You can send out bulk emails if you want. Usually this is for pay, often just a small fee.
• Use site submission services wisely to improve your traffic You should use site submissions services wisely to generate more traffic to your sites
• Watching and Posting to Newsgroups Create a list of newsgroups that you watch on a regular basis and respond to postings to those groups.